Hearing care isn't just about sound. It's also about brain health.

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Recent studies show that using hearing aids can reduce cognitive decline by nearly 50%. That’s a powerful stat with major implications for patient outcomes and provider impact.

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An eagerly awaited clinical trial has delivered promising new results for older adults concerned about their cognitive decline. The groundbreaking study, involving nearly 980 participants, offers evidence that hearing aids may slow the rate of cognitive decline by nearly 50% in older adults. As the study shows, these findings can have major implications for adults suffering from health complications associated with older age.

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The Connection Between Hearing Loss and Cognitive Decline:

Untreated hearing loss is estimated to contribute to approximately 8 percent of dementia cases worldwide. Prior to the clinical trial, studies spanning several years had already hinted at the link between hearing loss and cognitive decline. Individuals with hearing loss who wore hearing aids were found to have a reduced risk of cognitive function when compared to those who did not use them.

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Additional research demonstrated that individuals who struggled to hear in noisy environments faced a higher risk of developing dementia, often marked by confusion and memory loss.

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Participants and Study Design:

The study enrolled a diverse group of participants through two recruitment methods:

- 739 healthy volunteers age 70–84 who responded to the ad

- 238 older adults with a higher risk of cognitive decline, drawn from an ongoing health study.

Participants were randomly assigned to two groups where one received hearing aids, while the other underwent an evidence-based education program on healthy aging.

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As OTC adoption rises, forward-thinking audiologists and wholesalers have a unique opportunity to:

✔ Expand access to hearing solutions

✔ Support long-term wellness

✔ Position hearing aids as essential preventive care

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Zepp Clarity offers a full lineup of FDA-registered OTC hearing aids. Affordable, user-friendly, and clinically backed.

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Your Hearing Matters

Take our 5 minute hearing test to determine if you’re a candidate for hearing aids.