Zepp Health is one of the leading developers of smart wearable health and consumer fitness devices globally, delivering over 64 million devices in the first half of 2021. Our products have been recognized by the German iF Industrial Design Awards and Red Dot Design Awards multiple times for excellent design and craftsmanship.
Zepp Consumer Wearables: Founded in 2010, Zepp is a premium consumer lifestyle brand focused on personalized health management. Products includes smartwatches and the Zepp app.
Amazfit: Established in 2015, the award-winning Amazfit brand offers several series of smart watches designed for daily and outdoor sport use, as well as other smart fitness wearables, hardware and accessories.
Zepp Health is the most preferred partner for Xiaomi's top selling Mi Band.
The company's success in this crowded market space is driven by five unique strengths: proprietary technology, product range, pace of innovation & product development, global reach, and creativity.
Unlike most other smart device vendors, Zepp Health designs and builds its own AI smart device chip, the HuangshanTM series, currently in its third production generation. The company also designs and builds its own sensor array, BioTrackerTM 2 and algorithms for analyzing sensor data. This gives the company a cost advantage, as well as a development advantage as it can test capabilities prior to formal launch.
Zepp Health’s products are sold worldwide, requiring many different configurations and price points to serve different consumer markets and preferences. Products range from $40 basic smartwatches and fitness bands to $350 premium products. In Q420, the $60-$70 basic smartwatch Amazfit Bip series comprised 28% of the quarter’s shipments, and the $180 premium Amazfit GT series comprised 41%.
Zepp Health’s engineering team is geared for rapid product development and enhancement cycles, which means new or upgraded products are brought to market faster than many competitors. In 2020, the company introduced 20 new or upgraded models over the course of the year, constantly refreshing products for consumers.
The company has been globalizing rapidly. In 1st half of 2021, Zepp Health delivered over 64 million devices in the first half of 2021, reaching 42 million active users in more than 190 countries. Zepp Health is a top 4 seller of smartwatch global shipments according to IDC.
Because Zepp Health primarily manufactures in batches, it can experiment with new ideas. In 2H20, the company introduced the 80s retro-styled Neo sport watch at $40, which found its way into many Christmas stockings. At the beginning of 2020, the company introduced the super-ruggedized Amazfit T-Rex with 12 military specs and dual GPS positioning.